You can apply for 0% finance in-store or on the phone, it’s a very popular way to pay for your new bike and spread the cost! You can call us now on 01202 775588 and we can talk you through an application which only takes 5 minutes. You can also call our Poole store on 01202 749674. Alternatively fill your details above and one of our team will be in contact shortly to discuss further.
£450.00 a month
WE PRICE MATCH - FREE ACCESSORIES - FREE DELIVERY
01202 775588 - 01202 749674
Are you are looking to build a new machine which feels fast yet more comfortable than you imagined possible? If so this is the best starting point possible!
Once you have ridden one of these new model Roubaix bikes you can not fail to be impressed. I took one over to Belgium and rode some of the famous cobble sections the big classics use and the bike was amazing. It absorbs so much road shock yet still powers forward when you ride it hard, less tiring over a days riding was also a welcome advantage. If you are not racing but still want a performance bike which will not beat you up it's well worth a look. At Primera we have been building custom bikes for over 25 years which puts you in safe hands. We know what we are doing, we listen to your ideas and then give you the options. You also get a FREE bike fitting with your new bike from our very experienced fitter. If you would like more information you can pop into our Bournemouth store, call us on 01202 775588 or Email us at firstname.lastname@example.org
We are very happy to chat over build options and appreciate it's not a job to rush.
Specialized have been saying it for years—smoother is faster. But with the all-new S-Works Roubaix Frameset, this philosophy is taken to new, remarkable heights. The frame is the lightest that we've ever made, and it's been constructed from our top-end FACT 11r carbon fiber. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, we've managed to keep the same fit, feel, and position that we've all come to love from the SL4. Of course, you're probably thinking, "get on to the suspension thing up front." We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Roubaix outperforms anything on the market.
- Featuring our Rider-First Engineered™ design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Roubaix. The S-Works FACT 11r frameset is our highest quality carbon frame, offering the ideal blend of light overall weight and targeted stiffness, while the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control.
- An S-Works Roubaix Disc fork is built from our top-end FACT 11r carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above.
- FACT carbon CG-R seatpost has integrated elastomer inserts that help dissipate road chatter and vibration, without sacrificing responsiveness or power transfer.
- Tech Specs
Frame S-Works FACT 11r carbon, Endurance Geometry, Rider-First Engineered™, 12x142mm thru-axle, Future Shock suspension, 20mm of travel Fork Roubaix disc, FACT 11r carbon, 12x100mm thru-axle Bottom Bracket OSBB, CeramicSpeed bearings Seatpost Specialized CG-R, FACT carbon, single bolt, 27.2mm
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