Specialized Body Geometry
Primera is a full Body Geometry Centre, offering customers products that will help to make riding more comfortable and peak performance more achievable.
Featuring a unique pad system, designed by ergonomics expert Dr. Roger Minkow, M.D., that helps reduce hand numbness (aka, cycling palsy) by relieving pressure on the ulnar nerve. Multi-density grips and bar coverings work together with BG gloves to improve comfort and endurance.
Developed with Dr. Andy Pruitt of the Boulder Center for Sports Medicine, BG shoes and High Performance footbeds use built-in ergonomic features like the varus wedge, longitudinal arch, and metatarsal button to make the connection between body and bike more productive and more comfortable.
Developed with ergonomics expert Dr. Roger Minkow, M.D., BG saddles and shorts use customised shapes, cut-aways and multi-density padding to reduce pressure on arteries and soft tissue for improved blood flow and comfort.
Primera stock a wide range of bikes and accessories from some of the top cycling brands, including
Specialized,
Cannondale and
Cervelo as well as
Trek Bikes and
Lapierre Bikes. With this much choice, you are guaranteed to find the perfect bike for you. Call us today on 01202 775588 for more details.