Bike-Fit at Primera is a hands on job.

We have two very experienced bike-fit professionals who have been fitting cyclists for years.
As techniques change so do our views.

We have fitted Tour De France riders, National Champions and charity riders and they all get the same one to one treatment!

If you are looking to spend £500 or £15,000 on a new bike it needs to fit!
When you buy your bike the fit is FREE

*This includes all major brands such as Specialized bikes, Trek Bikes, Lapierre bikes, Cervelo, Cannondale, Pinarello, Argon 18, Blue and many more!

We see lots of riders at events on poorly fitted bikes which results in lost power and energy; this is a real shame as it represents poor value for you the customer.

Shops which only stock one or two brands do not allow you the choice of sizes! Result is a bike that is somewhere close?

Bike-fit has been used for over 20 years and we were there at the start! It's a pleasure to see athletes and leisure riders flying along on a bike, which fits them well, and you see they are comfortable for mile after mile.

At Primera we stock over 20 brands and carry over 1,000 bikes in our stores.

End result is it gives us and you the customer an opportunity to find a bike that fits and not sell you the wrong product. Trek, Specialized, Cannondale, Cervelo, Pinarello, Kuota and Argon18 all measure different, so when you are choosing a brand always try and keep an open mind as another brand may fit you better than the one you had in mind.

The bike fitting process is carried out in our dedicated custom build centre, below are some images of a bike fit in progress. The bike fitting process takes into account everything from flexability, previous injuries, the type of riding you are looking for and various other aspects to ensure the fit is perfect.