No items in basket

Deal of the Day

Specialized Stumpjumper 2014 Comp Carbon 29 MTB Mountain Bike Hot Deal

Specialized Stumpjumper 2014 Comp Carbon 29 MTB Mountain Bike

£2,000.00 £1,600.00 (20% Off!)

Secure Payments by SagePay

Primera Bike Fitting 

If you are looking to spend £350 or £15,000 on a new bike, it needs to fit!
When you buy your bike here at Primera, the fitting is FREE!*
This includes all major brands such as Specialized, LapierreCervelo, Cannondale, Pinarello, Argon 18, and many more!
We see lots of riders at events on poorly fitted bikes which results in lost power and energy; this is a real shame as it represents poor value for you the customer.
Shops which only stock one or two brands do not allow you the choice of sizes. The result is a bike that fits poorly.
Bike-fit has been used for over 20 years and we were there at the start! It is a pleasure to see athletes and leisure riders flying along on a bike which fits them well, and you can see they are comfortable for mile after mile.
At Primera we stock over 20 bike brands and carry over 1,000 bikes in our stores.

End result is it gives us and you the customer an opportunity to find a bike that fits and not sell you the wrong product. Specialized, Cannondale, Cervelo, Pinarello, Kuota and Argon18 all measure differently, so when you are choosing a brand always try and keep an open mind as another brand may fit you better than the one you had in mind.
Below are 4 bike fitting options that are available at Primera Sports, all carried out with professionally trained bike fitting specialists.
If you are looking at purchasing a new bike and would like to know what size bike you require, this Bronze fitting is ideal. We will base it on key measurements, give you information on saddle height, reach and bar height.  This will help find the correct size bike and help you get the best setup.
The Silver fitting option is a more thorough bike fitting, taking into account further measurements and rider information, such as flexibility and any previous injuries. If you have a bike already but want to confirm frame sizing is correct and the setup is accurate then this service will be best for you.
The gold fitting option will use all the information from the Silver fitting but will the addition of an in-depth look at the rider’s feet, shoes, pedal & cleat configuration.  This can have a massive impact on both performance and comfort and also helps prevent injuries.  For riders looking to improve performance and for longer distance riding this service is perfect. 
*When you purchase a bike from Primera Sports you will get a Silver fitting FREE with any bike up to the value of £1000 or a Gold fitting FREE with any bike over the value of £1000.
The Retul bike fitting is the most advance bike fitting process available. It uses all of the experience and knowledge of the fitting technician along with 3D motion capture technology. This allows the specialist fitter to see all the necessary information through the Retul software package.  For more information on the Retul process please see the link below.
Please remember to bring your cycling gear if you are being professionally fitted, cycling shoes and shorts are highly recommended.
Or phone us on 01202 775588 / 01202 749674 or email for more info on bike fitting.

VAT Free Pricing - Click here for more details


Be the first to find out about great new products and promotions


Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email:

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email:

About us | Contact | Ordering | Returns | Privacy

© Primera | All Rights Reserved