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Last Updated: 01/01/0001
Bikes & Frames
Assos Clothing
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Sunglasses

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Assos Sunglasses

Endura Sunglasses

Primera stock a great range of Endura cycling sunglasses including Shark eyewear, Spectrum & Angel glasses. Free Delivery on all UK Orders - Buy online now!

Kuota Sunglasses

Primera stock a great range of Kuota cycling sunglasses including Kuota Sport sunglasses. Free Delivery on all UK Orders - Buy online now!

Oakley Sunglasses

Primera stock a great range of Oakley cycling sunglasses, view them all online. Free Delivery on all UK Orders - Buy online now!

Rudy Project Cycling Sunglasses | Project | Horus | Rydon

Rudy Project Sunglasses

Primera stock a great range of Rudy Project cycling sunglasses, including Rydon, Horus & Laser lens styles. Free Delivery on all UK Orders - Buy online now!

free delivery

Deal of the Day

Gore Bike Wear Oxygen FZ Jersey

$129.53 $103.63 (20% Off!)

Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com

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Primera Sports are an online shop focusing on all things mountain biking. We stock a great range of specialized bikes, specialized saddles and specialized shoes at great low prices. We are at present Europeï¿½s largest stock list for Assos clothing and bike wear. Assos products are market leading cycling wear, we offer everything from assos cycle shorts to assos chamois cream.

Our bike range is extensive. All of our staff members are highly knowledge and can offer great advice as to which bike is the right one for you. We aim to get in all the models so you get to choose from latest versions from the major brands. We stock cannondale bikes, specialized bikes, cervelo bikes, lapierre bikes and Argon 18 bikes.

We support riders such as Will Newbury and Kat Grimmett and also local events such as the Macmillan bike ride. Through our website we often run competitions and offer 0% finance offers for up to 36 months to help you buy the products you want.

To find out more please visit out about us or news section.

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