No items in basket

Deal of the Day

Pinarello 2014 Rokh Ultegra Bike Hot Deal

Pinarello 2014 Rokh Ultegra Bike

£3,299.00 £2,799.00 (Save £0.00!)

Secure Payments by SagePay

Specialized Road Bikes

Products in the Specialized Road Bikes Category

Specialized 2014 Allez Elite Road Bike, race ready performance with 10 speed.

Specialized Allez 2014 Elite Road Bike

Was : £900.00

Now : £800.00

Specialized 2014 Tarmac SL4 Road Bike with carbon frame.

Specialized Tarmac 2014 SL4 Road Bike

Was : £1,300.00

Now : £1,150.00

Specialized 2014 Tarmac SL4 Sport Road Bike with carbon FACT technology.

Specialized Tarmac 2014 SL4 Sport Road Bike

Was : £1,600.00

Now : £1,400.00

Specialized 2014 Roubaix SL4 Road Bike with FACT cabon frame.

Specialized Roubaix 2014 SL4 Road Bike

Was : £1,300.00

Now : £1,150.00

Specialized Road Bikes

When looking for your dream road bike, it is important to make sure you are buying from a manufacturer who not only has a large selection of world class Specialized bikes, but is also highly passionate about cycling and customer service.
At Primera Sports, we are proud to be resellers of Specialized Road Bikes and meet all of the above points in style.

What kinds of Specialized Road Bikes are on offer at Primera Sports?

We have a very wide variety of Specialized Road Bikes ready to be tried, tested and bought.
These are world class bikes of the highest possible quality, used by professionals all over the world.
Our awesome selection includes:
2014 Specialized Roubaix Elite SL4 is a stunning road bike designed for comfort over longer distances. Super lightweight carbon frame and Shimano 105 gearing makes this a highly desirable and amzing bike to have and to ride time and time again.
2014 Specialized Tarmac Comp SL4 is an amazing road racer. It is incredibly light, quick and looks the business. New high spec Shimano Ultegra and FACT 9r carbon frame makes this a dream bike, and highly affordable with our 0% finance packages available.


We also sell other iconic brands such as Pinarello and Castelli. Contact us now to find out more!
You can either come in and see us in either of our stores. We have one in Charminster Bournemouth and another in Parkstone Poole. Call Bournemouth on 01202 775588 or Poole on 01202 749674, or email for orders or for any further information.

VAT Free Pricing - Click here for more details


Be the first to find out about great new products and promotions


Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email:

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email:

About us | Contact | Ordering | Returns | Privacy

© Primera | All Rights Reserved