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Shimano Sport Pedals PDR-540 Hot Deal

Shimano Sport Pedals PDR-540

£34.99 £27.99 (20% Off!)

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Road Bikes

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Road Bikes | Bike Frames | Argon 18 | Specialized | Pinarello | Trek

Road Bikes

Looking for a world class Road Bike or Bike Frame? Your search stops at Primera Sports, where we stock only the best brands! Come and get yours today!

Road Bike Frames | Argon 18 | Pinarello | Cervelo | Eddy Merckx

Road Bike Frames

Primera-Sports sells a wide range of Road Bike Frames by world class manufacturers. With FREE UK delivery and 0% finance available, get yours today.

Track Bikes | Track Frames |Specialized | Cervelo | Look

Track Bikes

Looking for a world class track bike or frame? Look no further than Primera Sports where we sell only the top models. Buy online today for FREE delivery.

Womens Road Bikes | Cannondale | Specialized | Trek | Focus | Lapierre

Womens Road Bikes

Looking for a Womens Road Bike? Primera-Sports stock the top brands, with FREE UK delivery and 0% finance. Buy online today!

When looking for a new road bike you need to visit our Bournemouth store where you will find some of the most passionate road bike people in the world.

We have been supplying road bikes for many years and our desire is to get you on the correct bike for you. We stock the leading brands in the world, and if it's not on our shop floor it's for a reason. We stock brands such as Pinarello, Cervelo, Specialized, Cannondale, Parlee, Storck, Look, Lynskey, Focus, Kuota and Lapierre, so you get a great choice. An other area we specialize in is bike fitting, when you are investing your money into a great product we feel you deserve the best possible service. Most of our new customers come to us from recommendation which is very rewarding for us, we always go the extra mile for our customers and you will find no better people for product knowledge, we live and breath cycling!

Our sales advisers cycle most days with some of them riding over 300 miles per week, we get to test the best bikes in the world and appreciate nice bikes. When it comes to building or servicing your bike we have five fully trained mechanics and state of the art workshops. We rush nothing and want all of our customers to feel happy and confident, we know what your bike means to you and respect your feelings. When you have worked all year to save the funds for your new bike, it's a very special time and we fully understand how important your purchase is, we love bikes and want you to love your shopping experience.. 


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Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email:

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email:

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