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Deal of the Day

Shimano Sport Pedals PDR-540 Hot Deal

Shimano Sport Pedals PDR-540

£34.99 £27.99 (20% Off!)

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Cervelo Road Bikes

Cervelo Centre Of Excellence

Once again Primera Sports are the leading Cervelo 2014 dealer for the UK! 

Primera Sports and Cervelo have been working with each other for many years, during this time both sides have gained lots of experience in building these fantastic frames.

If you are looking to invest in a new Cervelo you deserve the best customer service available. At Primera we aim to give you the best advice and we invest a lot of money in our staff to make sure this happens. All of our guys are fully trained on our product range and with us stopping such luxury brands its not a hard job. We have a few staff who ride Cervelo bikes and once ridden you will be hooked on the brand. and smile on each ride. Cervelo frames are a very technical product and not just a frame in a box! We are happy to spend as much time as needed with you to make sure you get the correct frame for your riding style. Once selected and a finishing kit selected it comes down to fit, we are experts at bike fitting and use the Retul system. We have been bike-fitting cyclists for over 25 years, long before many other shops and we have never underestimated how important it is. You can buy the most expensive bike in the world, but unless it fits right it will never ride like it should. 

We also offer the Retul Bike Fit system which is the most advanced bike fitting system in the world.

Call us on 01202 775588 to book your Retul today.

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Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com


MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com

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