Primera Sports is the leading specialist UK cycle shop. We are based on the South Coast and can cater for all disciplines of cycling. The shop is full of bikes, equipment and clothing from leading brands such as:
Here are some of the great bikes we stock at both of our stores.
We are very proud of our knowledgeable friendly staff and our priority is always to give the best customer service possible. Primera is a owned and run by Bill Temple who's aim is to keep offering great service on a personal level. Bill started racing in 1974 and has been involved in the sport ever since his schoolboy racing days. Unlike cycle shops which are owned by large investment companies Primera is a store with it's feet firmly on the ground and understands the passion cyclists feel for their bikes.