The Bike Shop
Primera has two shops, one in Bournemouth and one in Poole. You are welcome to visit us or you can shop online for bikes, frames, clothing & accessories from our website.
Our Bournemouth store was our first store and is known worldwide for its top end road sales. We cater for all cyclists here with bikes from a Specialized Allez at £600.00 through to a full custom Storck at £15,000.00.
Professional bike fitting is another area we specialize in at our Bournemouth store. We offer Retul & BG fitting, this in an area which we strongly believe in, our fitter has an honours degree in bio mechanics as we like to go the extra mile. We also stock a great range of Mountain Bikes from Specialized, Cannondale, Lapierre & Orange and our staff are very knowledgeable on all brands.
The Bournemouth store is about a 10 minute cycle from the town centre, train station and it's great beaches.
Our Poole store offer Road, Mountain & Touring Bikes. The Poole staff are very knowledgeable in all aspects of cycling including advice on touring bikes & adventures, very friendly shop who are super keen to talk you through bikes, clothing & accessories. The Poole store is about a 10 minute cycle from Sandbanks beach & the ferry to Studland beach and the road to the beautiful town of Swanage.
If cycling is your passion you will love our shops!