Our Shops

The Bike Shop

Primera has two shops, one in Bournemouth and one in Poole. You are welcome to visit us or you can shop online for bikes, frames, clothing & accessories from our website.

Our Bournemouth store was our first store and is known worldwide for its top end road sales. We cater for all cyclists here with bikes from a Specialized Allez at £600.00 through to a full custom Storck at £15,000.00.

Professional bike fitting is another area we specialize in at our Bournemouth store. We offer Retul & BG fitting, this in an area which we strongly believe in, our fitter has an honours degree in bio mechanics as we like to go the extra mile. We also stock a great range of Mountain Bikes from Specialized, Cannondale, Lapierre & Orange and our staff are very knowledgeable on all brands. 

The Bournemouth store is about a 10 minute cycle from the town centre, train station and it's great beaches.

Our Poole store offer Road, Mountain & Touring Bikes. The Poole staff are very knowledgeable in all aspects of cycling including advice on touring bikes & adventures, very friendly shop who are super keen to talk you through bikes, clothing & accessories. The Poole store is about a 10 minute cycle from Sandbanks beach & the ferry to Studland beach and the road to the beautiful town of Swanage.

If cycling is your passion you will love our shops! 

This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.