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Grab yourself a deal on 2010 Ex Demo Bikes...

It's the time of year when we move our Ex Demo bikes on! Bikes are all in great condition and some have only had one dry run. Click here for more details.

Specialized Lead the 2010 'Tour De France'

Another great day in this years tour! Specialized are in all the action and taking top places!

Primera Bike-Fit

If you are looking for a correct bike fit you need to come to Primera, We do not use computers! We use hand tools and years of experience.

Eddy Merckx Ltd Edition Bike is on it's way £14,000

The Eddy Merckx team have built a very limited edition bike to celabrate Eddy's 65th birthday and it comes in at 6kg [tbc] We have a limited amount coming as only 200 have been made for the world!

Over 1,000 Bikes In Stock - MEGA DEALS *Call For Price Match*

Are you looking to buy a new bike? We have a Mega Bike Sale on selected bikes!! If you see any bike cheaper call us 01202 77558 for Price Match! EMAIL with the bike you are looking for info@primera-sports.com

Get ready for the long hot rides!

Lots of our customers are booked in to some long hot rides this month. Make sure you get the correct products from Assos, Oakley and Specialized.

Tour De France in full swing!

The 97th Tour De France is well underway with some exciting results already, having started on the Saturday 3rd July and ending on the Sunday July 25th 2010.

YouTube video round-up

While looking around on YouTube, we came across these videos which perfectly demonstrate the skills and attributes that some bikers have. Here are the top 3...

Latest Specialized news

When it comes to cycling, the Specialized brand is the first port of call for many cyclists. There is an extensive range of products available in the specialized range. With the great new Specialized 2010 products this range has just got even bigger!

We have got the right Specialized bike for you

No matter what your budget is, there is the perfect Specialized bike for you, at the right price. The new 2010 Rockhopper bike is the definitive bike for off-road riding, yet, also suitable for everyday use.

This year’s Assos Clothing continues to serve all cyclists

If you’re interested in cycling, no matter what time of the year, then Assos clothing have a 2010 range perfect for you.

ALPINESTARS CLOTHING NOW IN STOCK IN THE POOLE STORE

We have now had our first delivery of the suberb ALPINESTARS clothing and body protection. Check it out online or visit our poole store on Bournemouth road to see the range

Looking for new shoes this season why not check out the 2010 Specialized Shoes range

If you are seriously interested in cycling both on and off road then the brand Specialized have a pair of shoes to suit your requirements.

Primera is a fan of the 2010 S-Works Specialized Helmet

When it comes to helmets, the Specialized brand know what they are doing. The Specialized Helmet R and D team are continously striving to improve aero dynamics, ventilation and race weight of their product range every year.

2010 2XU AND ORCA TRIATHLON CLOTHING NOW IN STOCK!

We have had out first delivery of the new 2010 triathlon clothing and accessories. With some warmer weather hopefully around the corner its time to get all the kit for the new season

PRIMERA MTB DEMO DAY - SUNDAY 2ND MAY - Great day had by all

Primera held a Mountain Bike demo day on Sunday 2nd May. It was great to see so many riders enjoying our demo bikes. Over 40 top end bikes were left enjoyed and very muddy. Thank you to all who turned out and took advantage of a day on the trails.

ASSOS 2010

Primera are the main Assos stockist for the UK

CANNONDALE SIX CARBON 105 VOTED BIKE OF THE YEAR

The cannondale Six Carbon 105 2010 has been voted Bike of the Year by CYcling Plus magazine - Click to read the full article and see the bike.

Exciting New Brands at Primera - Blue & Basso Bikes......

Primera are now stocking two new exciting brands for 2010, Blue and Basso have been added to the lineup and are already in stock

Cannondale Flash - Click here for finance options

A new hardtail from Cannondale. The aim was to produce the lightest, but stiffest hardtail frame in the world.

PRIMERA SPORTS AWARDED ARGON 18 DEALER OF THE YEAR

Primera has been awarded Argon 18 Dealer of the Year 2009. Agron have been a great brand for us in 2009 and looking at the new products for 2010 we are expecting another successful year.

Skins Compressions at Primera

Skins Compression clothing is now available at Primera with discounts available throughout the whole range.

FOLLOW PRIMERA ON FACEBOOK AND TWITTER

Follow Primera for all the latest product information and special offers on Twitter and Facebook. Click here for how to find us!.

Specialized TT2 Aero helmet - It's on the way

Worn in the Tour de France and now available to wind-cheating riders everywhere, the new TT2 Helmet is miles ahead of the competition when it comes to aerodynamic drag reduction, strategic ventilation and comfortable fit.

36 Months 0% Finance - keep your cash in the bank!

Upto 36 Months 0% Finance available on bikes over £1,000 Specialized, Cannondale, Marin, Trek, Cervelo, Argon 18 or Lapierre bikes (sts) Cheaper else where - Call us before you buy your new bike...01202 775588 - 01202 749674

ARGON 18 FRAMES NOW IN STOCK

We have now received our first shipment of the stunning Argon 18 frames. Call one of our road team for more information on 01202 775588.

NEWTON RUNNING SHOES NOW IN STOCK

Get your Newton running shoes for the new Triathlon season. We stock a large range in all sizes, come in and speak to one of our experts and get them fitted correctly to increase your performance.

Cycle To Work Scheme - Save £'sss on all new bikes at Primera

Cycle To Work Scheme - Save £'sss on all new bikes at Primera

ZIPP Main Stockist and Tech Centre for the UK

ZIPP wheels - still the best in the world.

free delivery

Deal of the Day

Edge 705 GPS-enabled cycle compter with Cad,HRM and MicroSD-City Hot Deal

Edge 705 GPS-enabled cycle compter with Cad,HRM and MicroSD-City

$617.98 $556.18 (10% Off!)

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Top Sellers

  1. Assos Chamois Cream

    £11.50 £10.35

  2. Lock Laces - Triathlon Lock Laces

    £5.99 £5.39

  3. Assos 2010 T FI.Mille S5 Bibshort

    £155.99 £140.39

  4. Assos 2010 SS.Uno Jersey

    £98.99 £89.09

  5. Assos 2010 Socks Spring/Fall

    £10.99 £9.89

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Manufacturers

Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com


MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com