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It's the time of year when we move our Ex Demo bikes on!
Bikes are all in great condition and some have only had one dry run. Click here for more details.
Another great day in this years tour! Specialized are in all the action and taking top places!
If you are looking for a correct bike fit you need to come to Primera, We do not use computers! We use hand tools and years of experience.
The Eddy Merckx team have built a very limited edition bike to celabrate Eddy's 65th birthday and it comes in at 6kg [tbc] We have a limited amount coming as only 200 have been made for the world!
Are you looking to buy a new bike?
We have a Mega Bike Sale on selected bikes!!
If you see any bike cheaper call us 01202 77558 for Price Match!
EMAIL with the bike you are looking for info@primera-sports.com
Lots of our customers are booked in to some long hot rides this month. Make sure you get the correct products from Assos, Oakley and Specialized.
The 97th Tour De France is well underway with some exciting results already, having started on the Saturday 3rd July and ending on the Sunday July 25th 2010.
While looking around on YouTube, we came across these videos which perfectly demonstrate the skills and attributes that some bikers have. Here are the top 3...
When it comes to cycling, the Specialized brand is the first port of call for many cyclists. There is an extensive range of products available in the specialized range. With the great new Specialized 2010 products this range has just got even bigger!
No matter what your budget is, there is the perfect Specialized bike for you, at the right price. The new 2010 Rockhopper bike is the definitive bike for off-road riding, yet, also suitable for everyday use.
If you’re interested in cycling, no matter what time of the year, then Assos clothing have a 2010 range perfect for you.
We have now had our first delivery of the suberb ALPINESTARS clothing and body protection. Check it out online or visit our poole store on Bournemouth road to see the range
If you are seriously interested in cycling both on and off road then the brand Specialized have a pair of shoes to suit your requirements.
When it comes to helmets, the Specialized brand know what they are doing. The Specialized Helmet R and D team are continously striving to improve aero dynamics, ventilation and race weight of their product range every year.
We have had out first delivery of the new 2010 triathlon clothing and accessories. With some warmer weather hopefully around the corner its time to get all the kit for the new season
Primera held a Mountain Bike demo day on Sunday 2nd May. It was great to see so many riders enjoying our demo bikes. Over 40 top end bikes were left enjoyed and very muddy. Thank you to all who turned out and took advantage of a day on the trails.
Primera are the main Assos stockist for the UK
The cannondale Six Carbon 105 2010 has been voted Bike of the Year by CYcling Plus magazine - Click to read the full article and see the bike.
Primera are now stocking two new exciting brands for 2010, Blue and Basso have been added to the lineup and are already in stock
A new hardtail from Cannondale. The aim was to produce the lightest, but stiffest hardtail frame in the world.
Primera has been awarded Argon 18 Dealer of the Year 2009. Agron have been a great brand for us in 2009 and looking at the new products for 2010 we are expecting another successful year.
Skins Compression clothing is now available at Primera with discounts available throughout the whole range.
Follow Primera for all the latest product information and special offers on Twitter and Facebook. Click here for how to find us!.
Worn in the Tour de France and now available to wind-cheating riders everywhere, the new TT2 Helmet is miles ahead of the competition when it comes to aerodynamic drag reduction, strategic ventilation and comfortable fit.
Upto 36 Months 0% Finance available on bikes over £1,000
Specialized, Cannondale, Marin, Trek, Cervelo, Argon 18 or Lapierre bikes (sts)
Cheaper else where - Call us before you buy your new bike...01202 775588 - 01202 749674
We have now received our first shipment of the stunning Argon 18 frames. Call one of our road team for more information on 01202 775588.
Get your Newton running shoes for the new Triathlon season. We stock a large range in all sizes, come in and speak to one of our experts and get them fitted correctly to increase your performance.
Cycle To Work Scheme - Save £'sss on all new bikes at Primera
ZIPP wheels - still the best in the world.