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The Polarized Predator Flex goggles has been voted 220 EDITOR’s CHOICE scoring a massive 94% in their test centre. At last, goggles with polarised lenses – perfect for open water
If you get home stresssed after a day at work, school or a day with the children you would probably benefit from an hour on the bike.
Full race report from this weekends Gorrick Series from Primera team rider Darren.
The Quickest Triathlon Transition Ever with Zone3 Wetsuits - 5.4 seconds!!
Assos are known for pushing the boundaries in style and quality -
Well 2011 is no different.
Easy ways to pay for your shopping. We are now accepting PAYPAL payments which means you can also pay using American Express.
We are currently offering a reduced tri-bar fitting service. Whether you have your own bars that you would like setup or looking to purchase bars give us a call or visit the store 01202775588
We have two very experienced bike-fit professionals who have been fitting cyclists for years. As techniques change so do our views.
Some say the greatest cyclist ever? We agree.
Click here for a full report from round 1 of the Gorrick Spring Series.
At Primera we carry the largest stocks of bikes and frames in the UK. We have over 20 cycling enthusiasts to help you find the correct bike! These guys all cycle and love anything cycling related!
At Primera we know how to build the best bikes in the world!
We have taken delivery of the new Lance Armstrong Limited Edition Giro Ionos Helmets.
Available in 2 awesome colour schemes, they are in very short supply so get your orders in fast to ensure you are one of the few to have one.
The Official Livestrong Cycling Clothing is now available online and instore. With the Livestrong trademark logo and Nike Branding. JUST IN the Giro Ionos Lance Armstrong Limited Edition Helmets.
Top international bike designer and manufacturer Specialized has confirmed that 29 inch wheels are to be the next big thing for mountain bikes in the UK in 2011.
Hundreds of passengers were stranded at Victoria station on Wednesday 1st December after the freezing conditions meant trains were cancelled.
Anyone heading to the 2011 London Bike Show will be in for a treat, as a renowned stunt-riding troupe are to showcase their daring skills for the crowds.
It is coming to the end of the year once again; it is time to start thinking about next year’s season of riding and time to get yourself well-equipped! With Christmas coming up, it is the perfect excuse to buy yourself a brand new bike and claim it was a
We have some cracking deals on remaining stock of 2010 bikes from Specialized, Cannondale, Trek and Lapierre.
Perfect bargain for Christmas!
In just four short years, ISM has been the saddle of choice for Olympians, Ironman Triathlon Athletes, Professional Cyclists.
Primera Downhill team rider Ben Deakin a Royal Marine Commando from Dorset who was shot in Afghanistan has recently returned from an expedition to Mount Everest.
Due to popular demand for top quality Ti frames we are now stocking Lynskey. We have some top end bikes being built for customers and will post photos on the site very soon....
Round 1 at UK Bike Park.
If you are looking for something to keep you occupied this weekend, then why not take your friends and family along to the British Heart Foundation Derby Bike Ride!
Now that the weather has changed and the summer is over, it is time to be a bit more cautious when out on our bikes.
On Monday 8th November at the Hotel Collingwood, Bournemouth professional cyclist Daniel Lloyd Garmin Cervelo will be on hand to answer questions from guests, sign autographs and enjoy a social evening all hosted by the Bournemouth Arrow CC.
All remaining Orca and 2XU 2010 wetsuits are now reduced by 25%.
Grab yourself a bargain ready for next season!
This time of year can only mean one thing – it is time to buy a new bike! Now that all the 2011 models have been launched and are in stock, you have the opportunity to choose from a huge array of bikes.
The fixie is here, and it's taking over the streets of your home town. A lot of people have been asking us what’s up with this new cycling fad called fixies. Primera can explain exactly what a fixie is, why they’re so great.
We build many custom road bikes over a season. Call us on 01202 775588 to book yourself in for a bike-fit and talk through with us what you are looking for.
The bike of the year 2010 gets a frame upgrade to a Super Six but the price stays the same!!!!
The very sexy, very aero LOOK 596 will be in stock very soon. We are taking orders now so call us on 01202 775588 for more details and finance options. 36 months 0% finance available on complete builds or frames.
Having just got back from the London Bike Show the one thing to stay in my mind is the stunning Pinarello Paris. Lord Alan Sugar was on the Pinarello stand looking at the new colours for 2011.
If you are looking to invest in top quality cycle clothing you need to click on this....The new Assos windstopper jacket iJ.haBu5.
If you are riding all winter like we do you need to look after your body. We carry a great range of winter Off Road Trousers from Endura, Gore Bike Wear....
We have now taken delivery of the new 2011 Exposure lights - Power output has been increased on all lights for 2011 - include that with cable free design and you have an awesome package!
The new Specialized SWORKS Prevail helmet is the newest in the SWORKS family. Ultra lightweight racing helmet combining great ventilation, aerodynamic design, and ultra-light construction for the best all-around performance
The bike of choice for some of the world’s finest triathletes such as Tim O’Donnell, Luke Bell, Ain-Alar Juhanson, Samantha McGlone and Bree Wee, the E-114 needs no introduction.
All online orders that are sent outside the European Union will now be sent VAT free! - Click here for more information and to create an account.
We stock a great range of lights all year round! Over the years lights have improved massively with high power and long battery life.
Check out our full range and take advantage of FREE postage on orders over £20.00
We are launching a new competition to encourage you lot to use our lovely Primera facebook page. All you have to do is become one of Primera’s fans by “liking” our page.
It has been an exciting time at Primera HQ as we have just taken a delivery of 30 plus boxes of exclusive Endura winter clothing.
Stay warm and safe this winter with a great range of clothing from Altura. Looks great and stylish in the day! Lights up when lights shine on it at night! Win Win Win....
We have a great range of Cross Bikes in store from Specialized, Argon 18 and Blue.
If you are looking for a new road bike you need to take a look at the Kharma. 12k carbon weave and stunning paint finish makes sure it stands out in the peloton! Available on 0% finance for £61.87 per month!
The new model S-Works shoes are now available to order!
Still the leading brand of shoes in the Pro Peloton.
Former Liverpool captain Graeme Souness visited the shop today to pick up his new 2XU V:1 Wetsuit
Specialized have reduced a few 2010 bikes so it's a good time to grab a bargain.
Now that it is August, the summer is nearly over and it will soon be the winter. This means it will soon be time to put on the warmer clothing in order to stay dry and comfortable whilst riding in the colder weather. There is no time like the present to s
The awesome SL3 is blasted round the New Forest roads by a man who runs triathlons on the roads he loves....
Primera have a number of great offers currently running which makes it the ideal place to purchase your next bike.
The awesome Specialized 'SHIV' is on it's way and it is awesome. Available on 0% Finance.
It's the time of year when we move our Ex Demo bikes on!
Bikes are all in great condition and some have only had one dry run. Click here for more details.
Another great day in this years tour! Specialized are in all the action and taking top places!
If you are looking for a correct bike fit you need to come to Primera, We do not use computers! We use hand tools and years of experience.
The Eddy Merckx team have built a very limited edition bike to celabrate Eddy's 65th birthday and it comes in at 6kg [tbc] We have a limited amount coming as only 200 have been made for the world!
Are you looking to buy a new bike?
We have a Mega Bike Sale on selected bikes!!
If you see any bike cheaper call us 01202 77558 for Price Match!
EMAIL with the bike you are looking for info@primera-sports.com
Lots of our customers are booked in to some long hot rides this month. Make sure you get the correct products from Assos, Oakley and Specialized.
The 97th Tour De France is well underway with some exciting results already, having started on the Saturday 3rd July and ending on the Sunday July 25th 2010.
While looking around on YouTube, we came across these videos which perfectly demonstrate the skills and attributes that some bikers have. Here are the top 3...
When it comes to cycling, the Specialized brand is the first port of call for many cyclists. There is an extensive range of products available in the specialized range. With the great new Specialized 2010 products this range has just got even bigger!
No matter what your budget is, there is the perfect Specialized bike for you, at the right price. The new 2010 Rockhopper bike is the definitive bike for off-road riding, yet, also suitable for everyday use.
If you’re interested in cycling, no matter what time of the year, then Assos clothing have a 2010 range perfect for you.
We have now had our first delivery of the suberb ALPINESTARS clothing and body protection. Check it out online or visit our poole store on Bournemouth road to see the range
If you are seriously interested in cycling both on and off road then the brand Specialized have a pair of shoes to suit your requirements.
When it comes to helmets, the Specialized brand know what they are doing. The Specialized Helmet R and D team are continously striving to improve aero dynamics, ventilation and race weight of their product range every year.
We have had out first delivery of the new 2010 triathlon clothing and accessories. With some warmer weather hopefully around the corner its time to get all the kit for the new season
Primera held a Mountain Bike demo day on Sunday 2nd May. It was great to see so many riders enjoying our demo bikes. Over 40 top end bikes were left enjoyed and very muddy. Thank you to all who turned out and took advantage of a day on the trails.
Primera are the main Assos stockist for the UK
The cannondale Six Carbon 105 2010 has been voted Bike of the Year by CYcling Plus magazine - Click to read the full article and see the bike.
Primera are now stocking two new exciting brands for 2010, Blue and Basso have been added to the lineup and are already in stock
A new hardtail from Cannondale. The aim was to produce the lightest, but stiffest hardtail frame in the world.
Primera has been awarded Argon 18 Dealer of the Year 2009. Agron have been a great brand for us in 2009 and looking at the new products for 2010 we are expecting another successful year.
Skins Compression clothing is now available at Primera with discounts available throughout the whole range.
Follow Primera for all the latest product information and special offers on Twitter and Facebook. Click here for how to find us!.
Worn in the Tour de France and now available to wind-cheating riders everywhere, the new TT2 Helmet is miles ahead of the competition when it comes to aerodynamic drag reduction, strategic ventilation and comfortable fit.
Upto 36 Months 0% Finance available on bikes over £1,000
Specialized, Cannondale, Marin, Trek, Cervelo, Argon 18 or Lapierre bikes (sts)
Cheaper else where - Call us before you buy your new bike...01202 775588 - 01202 749674
We have now received our first shipment of the stunning Argon 18 frames. Call one of our road team for more information on 01202 775588.
Get your Newton running shoes for the new Triathlon season. We stock a large range in all sizes, come in and speak to one of our experts and get them fitted correctly to increase your performance.
Cycle To Work Scheme - Save £'sss on all new bikes at Primera
ZIPP wheels - still the best in the world.