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Primera Cycle & Tri Expo 2013

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The Primera Cycle and Tri Expo is a fantastic event and backed by all the best brands in the world.

This year you will get the chance to see some of the top branded road and off road bikes for the first time in the UK.


At Primera we are all cyclists and with that comes the passion for all things cycling. We are all enthusiasts and that comes across when you visit our stores or our Expo. We love seeing new and more seasoned cyclists in our stores and our aim is to offer the best customer service possible, so much so we decided to organize our very own cycle expo and give you an event which is fun, personal and full of exciting products and to make it even better we don't charge you to get in.

We are lucky to have some very enthusiastic suppliers who support us and work very hard at the Expo and really enjoy showing you their new products and giving great advice throughout the day.


This year we are very proud to announce that the following are attending: Specialized, Cannondale, Lapierre, Cervelo, Focus, Pinarello, LOOK, Argon 18, Parlee, Storck, Lightweight, Mavic, Fizik, Enve, Tacx, 3t, Castelli, Assos, Retul Bike Fit, Speedplay, Garmin, GoPro, Cat-Eye, Rudy Project, Gore Bike Wear, Endura, Zone 3, Orca, Muc Off plus many more......

We are pleased to now add Hope and USE Exposure to this fantastic list!

There is also a pre event Sportive! The ride will start at 8.00am and will be guided by team rider Jason Eastwood. Two hour ride on some of Dorset's super roads and lanes at a pace to suit all.

During the day there will also be roller racing which is always great fun and gets people sweating, also prizes on the day for fastest times.

If you are looking to buy new clothing or looking for a great deal, there will be a massive retail area with a full range of winter clothing and great deals from some of the brands attending!

The Expo will be at the Bournemouth International Centre which looks over Bournemouth beach, so a great place to bring the family for a day out.

Specialized Road bikes

Specialized Cross Country Bikes

Specialized All Mountain Bikes

Cannondale Road Bikes

Cannondale Cross Country Bikes

Cervelo Bikes

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Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email:

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email:

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