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Last Updated: 01/01/0001
Bikes & Frames
- Road
  - Road Bikes
    - Blue Bikes
    - Basso
    - Cannondale
    - Specialized
    - Wilier 2010 Bikes
    - Trek
    - Kona 2010 Bike
    - Kuota
    - Pinarello
  - Frames
- Mountain (MTB)
  - Cross Country
    - Specialized
    - Blue
    - Cannondale
    - Commencal
    - Kona
    - Lapierre
    - Marin
    - Sunn Bikes
    - Trek
    - Whyte 2010
  - All Mountain/Enduro
    - Cannondale
    - Commencal
    - Specialized
    - Kona
    - Marin
    - Lapierre
    - Whyte 2010
    - Sunn Bikes
    - Trek
  - Downhill/Freeride
    - Commencal
    - Specialized
    - Kona
    - Marin Bikes
    - Trek
    - Sunn Bikes
    - Lapierre
  - Jump/Street/4X
    - Specialized
    - Kona
    - Commencal
    - Marin
  - Frames
- Triathlon / TT
  - Bikes
    - Specialized
    - Blue
    - Kuota
    - Cannondale
  - Frames
    - Argon 18
    - Cervelo
    - Litespeed
    - Blue
    - Orbea
    - Specialized
- Single Speed - Fixie
- Cyclo Cross
  - Argon 18
  - Cannondale
  - Specialized
  - Blue
  - Trek
  - Kona
- Hybrid/City
  - Specialized
  - Cannondale
  - Trek
  - Marin
- Tandem
- Ladies
  - Cannondale
  - Specialized
  - Trek
  - Kona
  - Marin
  - Wilier
  - Lapierre
- Children
- Trailers & Tag-Alongs
- Folding Bikes
- CLEARANCE 2009 BIKES
Triathlon
Clothing
- CLEARANCE CLOTHING
- Anti-Pollution Masks
- Arm, Leg, Knee Warmers
  - Arm Warmers
  - Leg Warmers
  - Knee Warmers
- Baselayers Summer
- Baselayers Winter
- Casual
- Cervelo Test Team
- Compression Clothing
  - 2XU Compression
  - Orca Compression
  - Linebreak Compression
- Chamois Cream
- Footbeds
- Gilets
- Gloves & Mitts
  - Mitts
  - Long Finger
  - Winter
- Helmets
  - Road
  - MTB
    - Open Face Helmets
    - Full Face Helmets
  - Aero
  - Childrens
  - Accessories
- Headwear
  - Caps
  - Head Bands
  - Winter
  - Buff
- Jackets Waterproof
- Jackets Windstopper
- Jerseys
  - Short-Sleeve
    - Assos
    - Alpinestars
    - Endura
    - Garmin
    - Giordana
    - Gore
    - Mavic
    - Orca
    - Fox
    - Northwave
    - Specialized
  - Long-Sleeve
- Overshoes
  - Aero
  - Winter & Waterproof
- Protection
  - Body Armor
  - Elbow Pads
  - Knee Pads/Knee Shins
  - Neck Braces
  - Padded shorts
- Shoes Off Road
- Shoes Road
- Shoe Spares
- Shorts
  - Bibs
  - Waist
  - Baggies
  - Padded Undershorts
  - Waterproof
- Skins Compression
- Skin Suits
- Socks
  - Coolmax/Summer
  - Thermal
  - Waterproof
  - Windproof
- Sunglasses
  - Endura
  - Giro
  - Kuota
  - Oakley
  - Rudy Project
  - Specialized
- Tee Shirts
- Tights
  - Bib
  - 3/4 Bib
  - Waist
- Trousers
  - Waterproof
  - Trousers
- Waterproofing
Womens
- Baselayers
- Gilets
- Gloves & Mitts
- Headwear
- Jackets
- Jerseys
- Shoes
- Shorts
- Socks
- Tights
- Trousers
Accessories
- Bags Kit/Accessories
- Bags Saddle
- Bags Panniers
- Bar Bags
- Bike Cleaning
- Bike Boxes
- Bike Covers
- Bike Protection
- Bike Security
- Bike Storage
- Books
- Bike Transportation
  - Bike Bag
  - Car Rack
  - Chain Holders
- Bottles
- Bottle Cages
- Camelbak
- Chain Cleaners
- Chain Slappers
- Child Seats
- Chain Lube
- Cleats
- Computers
- DVD
- Embrocation
- Energy Food
- First Aid Travel Kits
- Gift Vouchers
- Grease/Gel
- Garmin
- Heart-Rate Monitors
  - Polar Cycling
  - Polar Running
  - Polar Fitness
- Lights Rear
- Lights Front
- Light Sets
- Locks
- Mudguards
  - Road
  - MTB
- Memory Map
- Park Tools
- Pumps
  - Track/Floor
  - CO2
  - Mini
  - blackburn
- Pannier Racks
- Tools
  - Multi Tools
  - Puncture Repair
  - Tools
- Trainers
  - Turbo
  - Rollers
  - Accessories
- Waterproof Bag Covers
- Wheel Bags
- Workstands
Bike Parts
- Aero Bars
- Bar Ends
- Bar Tape
- Bash Guards/Chain Device
- Bottom Brackets
- Brakes
  - Calipers
  - Disc
- Brake Levers
- Brake Pads MTB
- Brake Pads Road
- Cables
- Dura Ace D-i2 Electric
- Forks
  - RockShox
- Handlebars Road
- Handlebars MTB
- Handlebar Grips
- Headsets
- Hudz Brake Hoods
- Inner Tubes
- Pedals MTB
- Pedals Road
- Q-Rings
- Rim/Tub Tape
- Saddles Fi'zi:k
- Saddles Specialized
- Saddles Selle Italia
- Seatposts
- Stems
- Transmission Road
  - Front Mechs
  - Rear Mechs
  - Chainsets
  - Chains
  - Shifters
  - Cassettes
- Seat Clamps
- Transmission MTB
  - Front Mechs
  - Rear Mechs
  - Chainsets
  - Chains
  - Shifters
  - Cassettes
- Tyres Road
- Tyres Off-Road
- Tyres Tubular
- Valve Extenders
- Wheels
  - Road
    - Mavic
    - Shimano
    - Fulcrum
    - Specialized
    - Topolino
    - Zipp
  - Track
  - MTB
  - Skewers
  - Spares

We respect the privacy of all our custiomers, no information received will be sold or given to a third party.

All the online payments are conducted via Protx Sagepay,which is a secure online transaction company. Primera have no access to the online payment details submitted,when orders are placed.

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Top Sellers

Assos Chamois Cream
£11.50 £10.35
Lock Laces - Triathlon Lock Laces
£5.99 £5.39
Assos 2010 SS.Uno Jersey 10% OFF
£98.99 £89.09
Assos FI.Mille Bibshort *REDUCED*
£103.73 £93.36
Assos 2010 Socks Spring/Fall (Coolmax)
£10.99 £9.89

Secure Payments by SagePay

Manufacturers

Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: info@primera-bournemouth.co.uk

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: info@primera-sports.com

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Primera Sports are an online shop focusing on all things mountain biking. We stock a great range of specialized bikes, specialized saddles and specialized shoes at great low prices. We are at present Europe’s largest stock list for Assos clothing and bike wear. Assos products are market leading cycling wear, we offer everything from assos cycle shorts to assos chamois cream.

Our bike range is extensive. All of our staff members are highly knowledge and can offer great advice as to which bike is the right one for you. We aim to get in all the models so you get to choose from latest versions from the major brands. We stock cannondale bikes, specialized bikes, cervelo bikes, lapierre bikes and Argon 18 bikes.

We support riders such as Will Newbury and Kat Grimmett and also local events such as the Macmillan bike ride. Through our website we often run competitions and offer 0% finance offers for up to 36 months to help you buy the products you want.

To find out more please visit out about us or news section.