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Last Updated: 01/01/0001
Bikes & Frames
Assos Clothing
Clothing
Womens
- Baselayers
- Gloves & Mitts
- Headwear
- Jackets
- Jerseys
- Shoes
- Shorts
- Socks
- Tights
- Trousers
Accessories
- Bags-Bar
- Bags-Kit/Messenger
- Bags-Panniers
- Bags-Saddle
- Bike Boxes
- Bike Cleaning
- Bike Protection
- Bike Security
- Bike Storage
- Bike Transportation
  - Bike Bag
  - Car Rack
  - Chain Holders
  - Bike Boxes
- Books
- Bottle Cages
- Bottles
- Camelbak
- Chain Cleaners
- Chain Lube
- Chain Slappers
- Child Seats
- Cleats
- Computers
- DVD
- Embrocation
- Energy Food
  - Accelerade
  - Clif Bar
  - For Goodness Shakes
  - Forze GPS
  - Get Buzzing
  - Gu
  - High 5
  - Jelly Belly
  - Mule Bar
  - Nuun
  - Nutrichef
  - PowerBar
  - Saltstick
  - SIS
  - Torq
  - ZipVit
- First Aid Travel Kits
- Gift Vouchers
- Garmin
- Grease/Gel
- Go Pro HD Camera
- Heart-Rate Monitors
  - Polar Cycling
  - Polar Running
  - Polar Fitness
- I-Phone
- Kick Stands
- Lights Front
- Lights Rear
- Light Sets
- Locks
- Map Holders
- Memory Map
- Mirrors
- Muc-Off Dry Shower
- Mudguards
  - Road Bike Mudguards
  - MTB Mudguards
- Multi Tools
- Pannier Racks
- Park Tools
- Pumps
  - Track/Floor Pumps
  - CO2 Pumps
  - Mini Pumps
- Puncture Repair
- Stan's No Tubes
- Tools
- Trainers
  - Tacx Turbo
  - CycleOps Turbo
  - LeMond Fitness
  - Rollers
  - Accessories
- Trionz Dual Loop Wrist Band
- Horns
- Trouser Clips
- Video Cameras
- Waterproof Bag Covers
- Workstands
Triathlon
Bike Parts
- Aero Bars
- Bar Ends
- Bar Tape
- Brake Pads MTB
- Brake Pads Road
- Cables
- Chain Catcher
- Forks
- Handlebars Road
- Handlebars MTB
- Handlebar Grips
- Headsets
- Hudz Brake Hoods & Donutz
- Inner Tubes
- Pedals MTB
- Pedals Road
- Rim/Tub Tape
- Rotor Q-Rings
- Saddles Specialized
- Saddles Selle Italia
- Saddles Prologo
- Saddles Fi'zi:k
- Saddles ISM
- Saddles SDG
- Seat Clamps
- Seatposts
- Stems
- Tyres Road
- Tyres Off-Road
- Tyres Tubular
- Valve Extenders
- Wheels
  - Road Bike Wheels
    - Lightweight
    - Mavic
    - Fulcrum
    - Specialized
    - Token
    - Enve
    - Zipp
  - Track Wheels
  - MTB Wheels
  - Skewers
  - Spares
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36 Months 0% Finance - keep your cash in the bank!

Upto 36 Months 0% Finance available on bikes over £1,000

Specialized, Cannondale, Marin, Trek, Cervelo, Argon 18 or Lapierre bikes (sts)

Cheaper else where - Call us before you buy your new bike...01202 775588 - 01202 749674

We also offer 0% Finance on clothing and accessories - Call 01202 775588 for more details

free delivery

Deal of the Day

Topeak RaceRocket HP Mini Pump

$46.50 $37.20 (20% Off!)

Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com

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Primera Sports are an online shop focusing on all things mountain biking. We stock a great range of specialized bikes, specialized saddles and specialized shoes at great low prices. We are at present Europeï¿½s largest stock list for Assos clothing and bike wear. Assos products are market leading cycling wear, we offer everything from assos cycle shorts to assos chamois cream.

Our bike range is extensive. All of our staff members are highly knowledge and can offer great advice as to which bike is the right one for you. We aim to get in all the models so you get to choose from latest versions from the major brands. We stock cannondale bikes, specialized bikes, cervelo bikes, lapierre bikes and Argon 18 bikes.

We support riders such as Will Newbury and Kat Grimmett and also local events such as the Macmillan bike ride. Through our website we often run competitions and offer 0% finance offers for up to 36 months to help you buy the products you want.

To find out more please visit out about us or news section.