Specialized, Cannondale, Trek, Lapierre, Argon18, Pinarello, Cervelo.

At Primera we aim to bring you the best products the world has to offer

We try to carry over 1,000 bikes and frames in stock at any one time! When you are looking to spend your hard earned cash on that new bike we think you deserve a great choice, this is why we stock so many brands.
These are company's we consider to be the best in the world and offer the best service.

If you look at the market place today some manufacturers are trying very hard to be the best and produce state of the art machines while others are getting left behind! The ones we work with are not only offering great bikes but also offer fantastic after sales service!
If they do not back up their own brand you will soon see them disappear from our range.

Take a look at some of our partners web-sites and you will get a good idea of what we are looking to bring to our customers.

Pinarello, Cervelo, Look, Argon18, Eddy Merckx, Lynskey, Specialized, Cannondale, Trek, Kuota, Blue!

We offer 0% finance on all new bikes, frames and wheels as we appreciate that with other financial pressures of modern life it is a big help to spread the cost but pay no interest.

Bournemouth

244 Charminster Road, Charminster
Bournemouth, Dorset
BH8 9RR
01202 775588

Poole

183 Bournemouth Road, Parkstone
Poole, Dorset
BH14 9HT
01202 749674