Primera – the perfect place to purchase a bike

Primera have a number of great offers currently running which makes it the ideal place to purchase your next bike.

With one of the widest ranges of bikes available, Primera stock all the top brands including Specialized, Cannondale, Marin bikes, Blue bikes and Whyte mountain bikes. We have a team of specialists in each store that will be able to help you decide which bike is most appropriate for you.

In order to fully kit you out for the Autumn, we have a fantastic variety of clothing and accessories. Assos are one of the leading brands in bike clothing and Primera stock an extensive range of their collection. We also have clothing from Gore bike wear, Endura Clothing and 2XU to name just a few.

We are then able to offer an expert fitting service to ensure the bike is perfectly set up for your body shape and style of riding. This bike fit is free when your purchase your bike from Primera and with over 1000 bikes to choose from, you are bound to find the perfect one for you.

We also offer 0% finance deals on the more expensive bikes. This allows you to pay a 10% deposit and then pay off the remaining balance over 6, 12, 24 or 36 months (depending on the price of the bike).

Primera are also part of the Cyclescheme run by the Government. We have a wealth of experience in offering tax free bikes for employers and accept most vouchers even if they are for another shop! This allows you to save hundreds on some of the top brands such as Trek and Cervelo bikes.