Looking for a new bike? Now is the time to get your hands on them!

This time of year can only mean one thing – it is time to buy a new bike! Now that all the 2011 models have been launched and are in stock, you have the opportunity to choose from a huge array of bikes. There are new releases from all the top brands including Specialized Bikes, Trek Bikes, Cervelo and Lapierre.

Some of the highlights for us are the Downhill Trek Scratch Air 9 2011 model, featuring Alpha red aluminium frame with Shimano Deore XT front and rear derailleur’s. This model is a thing of beauty and comes with the Trek fork and shock sag meter.

If you are into road riding, why not try the Specialized bike range for example the 2011 Roubaix comp. It has crisp shifting and quick acceleration making it suited to both long and short rides. It also features the Specialized ergonomic alloy handlebars to suit every riding position, making it far more comfortable for longer rides.

Primera also offer 0% finance on all new bikes with up to 36 months interest free, free UK delivery and VAT free prices for the EU! So there really is no other place to go to get the best deal.