'Ideal Saddle Modification' ISM Saddles - Now available at Primera

Welcome to Ideal Saddle Modification, home of the World’s most comfortable bike seat.

In just four short years, ISM has been the saddle of choice for Olympians, Ironman Triathlon Athletes, Professional European Bike Racers, and Weekend Warriors.

They have won countless events with top athletes and will continue to bring the best product to he market. ISM patented saddles are unisex and remove pressure off the pudendal nerve and arteries in both male and female riders for un-paralleled comfort.

About ISM Saddles

Ideal Saddle Modification is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following a bike ride with his wife, Laura, Steve sketched out a design for a seat he thought would eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That’s a significant milestone for an industry that hasn’t seen a major saddle change in years.

Flash forward to today - through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM™.

In 2008 alone, ISM has seen success with 11 Ironman wins, 2 Olympic silver medals, 1 World Duathlon Championship, 1 Lifetime Fitness Series overall win, and countless age group victories. Pros and amateurs alike are finding riding and competing comfortable again. Look for ISM saddles in the Professional Road Racing scene in 2009.