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Last Updated: 01/01/0001
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BMC Bikes upto 25% OFF - Call Steve Atherton on 01202 775588 for more details...

BMC Bikes upto 25% OFF and 0% Finance- Call Steve Atherton 01202 775588 for more details...

PRO MACHINE 09 - SUPER RECORD GROUPSET RRP £5199.99 NOW £4119.99

PRO MACHINE 09 - CENTAUR GROUPSET RRP £3899.99 NOW £3099.99

PRO MACHINE 08 - SUPER RECORD GROUPSET RRP £4999.99 NOW £3919.99

PRO MACHINE 08 - CENTAUR GROUPSET RRP £3699.99 NOW £2899.99

TEAM MACHINE - SUPER RECORD GROUPSET RRP £4699.99 NOW £3719.99

TEAM MACHINE - CENTAUR GROUPSET RRP £3399.99 NOW £2669.99

RACEMASTER SLX - SUPER RECORD GROUPSET RRP £4399.99 NOW £3649.99

RACEMASTER SLX - CENTAUR GROUPSET RRP £2899.99 NOW £2593.99

Pay 10% deposit [more if you like] balance over 12 or 24 months 0% Finance

free delivery

Deal of the Day

Topeak RaceRocket HP Mini Pump

$46.50 $37.20 (20% Off!)

Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com

MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com

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Primera Sports are an online shop focusing on all things mountain biking. We stock a great range of specialized bikes, specialized saddles and specialized shoes at great low prices. We are at present Europeï¿½s largest stock list for Assos clothing and bike wear. Assos products are market leading cycling wear, we offer everything from assos cycle shorts to assos chamois cream.

Our bike range is extensive. All of our staff members are highly knowledge and can offer great advice as to which bike is the right one for you. We aim to get in all the models so you get to choose from latest versions from the major brands. We stock cannondale bikes, specialized bikes, cervelo bikes, lapierre bikes and Argon 18 bikes.

We support riders such as Will Newbury and Kat Grimmett and also local events such as the Macmillan bike ride. Through our website we often run competitions and offer 0% finance offers for up to 36 months to help you buy the products you want.

To find out more please visit out about us or news section.