Focus Bikes

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1-24 of 46

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Passion. Performance. Perfection. 

Focus is a brand that was very much born in racing, the company was started by Mike Kluge in 1992 and he became the cyclocross word champion in the same year on board a Focus bike.  This racing heritage is still very much a part of what Focus is all about with various wins in the cyclocross scene, the MTB race circuit as well as in pro road racing and ongoing grass roots programs.

The engineering team at focus are all riders from various disciplines and the input they have on the bikes has come directly from their riding experiences. This has led to some very innovative design concepts that work very well in the real world of cycling.

Focus' slogan reflects their ethos perfectly; Passion. Performance. Perfection. And you can see that is evident in their bikes and once you ride one you will understand completely. 

It may sound that Focus only make bikes for racing, this is far from true. They also make kids bikes, women's bikes and road bikes. They have a model to cover most aspects of cycling. Each bike is made and designed with the same passion as the bikes you see the professionals racing on.

At Primera, Focus has become a major brand and one we sell with complete confidence, build and ride quality is exceptional.   

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