The all new 2017 Specialized Roubaix at Primera Sports.

We have always been huge fans of the Specialized Roubaix bikes; the bike has always had a very comfortable ride yet still retains a lively feel.  After owning one myself and taking it on a few hundred mountain trips I can not fault the ride.

Then for 2017, the new version has jumped forward in every way. The new model is now using a whole new platform, which not only has ground breaking levels of compliance in the frame it also has a much wider range of rider positions. You can have the same geometry as the Tarmac, (the top end race bike) but you can also retain the more relaxed position as you would expect from the Roubaix.

Specialized are very passionate about bike fitting, they have invested a lot of money researching bike fitting. The Specialized BG fitting is very much a hands-on process, which has outstanding results; performance and comfort are massively improved once the fitting has revealed any adjustments needed. With this passion the new Specialized Roubaix needed to be flexible on any adjustments needed but still keep the Tarmac feel. Once they had taken the development as far as they could they handed it over to McLaren for their engineers to work their magic!


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We were lucky enough to be invited to the official launch; we got there the day before the press launch which was very exciting. Once the bike was revealed the new design went down really well, as with all Specialized bikes the appearance is always very attractive. So with the ideas of the Specialized tech guys, McLaren engineers the new project was only going to be a great success! Suspension system in the stem area, new mounting point for the seatpost all sounded very smart, and then we rode it! Fantastic ride from the first mile and so it continued. Here is a customer review from the first one we sold.  


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Truly Awesome

Awesome Ride, awesome looks, had a bike fit, haven't ridden for years always suffered with back ache after an hour, just done 81 miles (Rotary) no back ache. Had previously done only 2 short rides, really comfortable, responsive bike, I cannot praise it enough, I honestly thought my road days were over.. But not now !!! It has to be ridden. Unfortunately I cannot give any negative feedback as to date there isn't any.. Big thanks to the Primera Team (Posted on 19/09/2016)

  Bike Radar quoted 5/5 Stars

“Through high-speed corners the bike feels superbly balanced and the bonus of excellent braking makes the Roubaix our new favourite companion for descending duties”

“As it stands the new Roubaix is a five star machine without a shadow of a doubt”