Primera Cycle & Tri Expo 2016


Bournemouth International Centre Saturday 19th November

This is our 5th year of organising our expo which is just as exciting as the first one. Our idea was to give something back to our cycling community, free entry was very important to us when we started and still is today. Our event is well supported by some of the biggest brands in the world, for which we are very grateful. Specialized, Cannondale, Argon18, Cervelo, Kuota, Cube, Focus, Pinarello, Lapierre, Orange & Lynskey are all very supportive bike brands who attend each year. Hope technology, Exposure, Tacx, Assos, Castelli, Bkool, 3t, Fabric, Kask, Zipp and many more equipment brands also attend each year. Come and see all the latest gadgets and clothing from cycle brand world leaders and chat direct with the manufacturers, and it’s all for free!

We also run a raffle on the day where you can buy a ticket for £1.00. This year we have lots of great prizes. A Specialized road bike, a Cannondale mountain bike, a Tacx trainer, a Bkool trainer, Assos clothing, Hope wheels, Exposure light plus many more prizes to win. 


In force at the years expo will be a great range of electric bikes! Due to demand we have Specialized, Cube & Focus bringing their exciting E-Bikes to show and give you as much technical information than you could ever wish for. 

We have found this area of cycling growing year after year as does the technology, we are very excited to see such a massive range at this year’s Expo.


Macmillan Dorset Bike Ride will be joining us to promote their ride in July.  Primera have been involved in this ride for over 10 years and raised over 1 million pounds for the charity. Come along and enter the ride and set yourself a new goal for 2017!! The one hundred mile route will test the fittest riders out there. 


The event is held at the Bournemouth international Centre. Doors open at 10.00am& close at 5.00pm. 


Great deals on the day on bikes and equipment, so really too good to miss. 


Postcode for the venue is BH2 5BH the centre is right by the beach so a lovely place to bring your family for a day out. 

We hope to see you on the 19th of November.  



Bournemouth International Centre
Exeter Road