Our staff love riding gravel tracks and the adventure of new routes across Salisbury Plain, Bowerchalke and pretty much anywhere you want to go. Get off the roads and start enjoying the gravel tracks of the world.

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Cervelo P3 Looking Fast Standing Still

Published on 01.02.2018

Cervelo has been renowned for making the worlds fastest bikes. They put in more time in the wind tunnel than most creating the ultimate speed machines this P3 looks like it is going Mach 10 standing still.Read More

Muc-Off Special Edition Yeti

Published on 23.01.2018

Muc-Off Special Edition Yeti rolls out the workshop - Custom Build Centre on the South Coast!

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One for the cool wall.....

Published on 22.01.2018

Our latest custom build - Pinarello Dogma F10 Disk

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Primera-TeamJobs

Published on 22.01.2018

Primera-TeamJobs 2018 Road Race Team. Good strong group of riders who love racing bikes! 

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Cannondale has always been a company to make bold bikes. Take a closer look at the new 2018 Cannondale Habit SE and what we think instore. 

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Dedication, Hardwork & Some Good Luck - You need all three to get great results!

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When it comes to high end road bikes you need to vist our Bournemouth store!

Colango, Bianchi, Cipollini, Pinarello, Specialized, Kuota, Cervelo, Cannondale, Lightweight It's all here waiting for you!

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2018 Specialized Roubaix Demo Ride

Published on 09.01.2018

Voted bike of the year in 2017 and one of our best selling models, fast yet very forgiving ride. The Roubaix has always been a great bike but when this re-designed version came available the new modifications all made sense - Call for best prices! 01202 775588

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2018 Primera Sports Race Team

Published on 07.01.2018

Some 20 years ago when the Primera race team was called Gios Primera, we had a couple of talented juniors including GCN presenter Dan Lloyd.
Dan went on to turn professional and race worldwide for some of the biggest teams on the circuit. Since those years we have had a great range of riders racing for us who have moved on to top level racing including Mitch Webber - Bike Channel-Canyon and Will Stephenson - Rapha Condor.

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