Pinarello Custom Build - Enve 4.5

Published on 05.02.2018

Pinarello Custom Build Centre for the UK - We have been a custom build centre for over 25 years. If you are looking for a special build please get in touch for build options. Call or Email for ideas and prices 01202 775588 - info@primera-sports.com - Call For Our Best Prices......

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Very cool Bianchi Custom Build XR4 ready for collection and final fitting. An exquisite brand steeped in cycling history causing a stir on the shop floor. Pop in to take a closer look!

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Our staff love riding gravel tracks and the adventure of new routes across Salisbury Plain, Bowerchalke and pretty much anywhere you want to go. Get off the roads and start enjoying the gravel tracks of the world.

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Cervelo P3 Looking Fast Standing Still

Published on 01.02.2018

Cervelo has been renowned for making the worlds fastest bikes. They put in more time in the wind tunnel than most creating the ultimate speed machines this P3 looks like it is going Mach 10 standing still.Read More

Muc-Off Special Edition Yeti

Published on 23.01.2018

Muc-Off Special Edition Yeti rolls out the workshop - Custom Build Centre on the South Coast!

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One for the cool wall.....

Published on 22.01.2018

Our latest custom build - Pinarello Dogma F10 Disk

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Primera-TeamJobs

Published on 22.01.2018

Primera-TeamJobs 2018 Road Race Team. Good strong group of riders who love racing bikes! 

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Cannondale has always been a company to make bold bikes. Take a closer look at the new 2018 Cannondale Habit SE and what we think instore. 

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Dedication, Hardwork & Some Good Luck - You need all three to get great results!

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When it comes to high end road bikes you need to vist our Bournemouth store!

Colango, Bianchi, Cipollini, Pinarello, Specialized, Kuota, Cervelo, Cannondale, Lightweight It's all here waiting for you!

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