Enigma custom build looking very sharp!

Published on 14.12.2017

We love a good paint job at Primera and this one didn’t disappoint, perfect finish with lots of intricate touches.

Read More

Specialized Launch New Custom Programme

Published on 12.12.2017

This week, Specialized have announced some exciting news with their new programme called 'Go Custom or Go Home'.

Read More
Hope HB160 - Test by Rob Webb Primera Sports
So I didn’t get that long riding this bike, but it didn’t take too long to get dialled into my style of riding. Firstly, on paper the geometry seems a bit out dated in comparison to modern standards, but don’t let that put you off. It’s a playful bike, it’s a little shorter than some of its rivals but this makes it stand out for me. The Boys at HOPE wanted to design a bike their way and what they wanted to ride and I can see why.
Read More

Limited Edition Pinarello Dogma F10

Published on 03.12.2017

The most exciting paint finish we have seen in our workshop during our 25 years of building custom bikes

Read More
Time for more Italian passion in our lives! 
Primera started as an Italian road shop some 25 years ago, it was only a matter of time before the Celeste bikes made a return to our portfolio!
Read More

2017 Mega Bike Sale........

Published on 26.09.2017

END OF 2017 SEASON BIKE SALE.......if you are looking for a new bike and fancy a great deal, get in touch!

Read More

Endura Rain Jackets - In Stock!

Published on 22.09.2017

Ready to keep you dry without cooking you inside. Really great clothing from our Scottish friends, designed and made for our weather!

Read More

Clive Wins world age group at the Ironman 70.3 World Championships on 10th September in Chattanooga, USA.

Read More

After another busy year done, time to check those raffle tickets!

Read More

We are pleased to announce our 2018 Junior Race Team.

Next season sees a few changes to our Junior team and we are very excited for all involved. We have a full team of five boys who are regular riders at national & continental events. It takes a lot of dedication by the young riders & parents to compete every week, not only in the UK but also on the continent and these boys have already proved they have what it takes.

Read More

21-30 of 75

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.