Simply Beautiful Bikes In-Store

Published on 27.02.2018

Take a look at what we have instore 

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A day out at Thruxton & Hardriders TT for the Primera-TeamJobs team. New kit awesome!

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Beautiful S-Works Roubaix

Published on 21.02.2018

Take a look at the all-new S-Works Roubaix this bike is a staff favourite.  

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Lapierre Zesty

Published on 20.02.2018

Take a look at the new 2018 Lapierre Zesty a full carbon bike that is some of the best value you can get your hands on.

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Colnago C64 Lands at Primera

Published on 14.02.2018

Take a look at the all-new Colnago C64

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Bold Statement on the Road Race Front!!!

Built to be on the UCI weight limit. The awesome 2018 Specialized Tarmac S-Works SL6

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Pinarello Custom Build - Enve 4.5

Published on 05.02.2018

Pinarello Custom Build Centre for the UK - We have been a custom build centre for over 25 years. If you are looking for a special build please get in touch for build options. Call or Email for ideas and prices 01202 775588 - info@primera-sports.com - Call For Our Best Prices......

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Very cool Bianchi Custom Build XR4 ready for collection and final fitting. An exquisite brand steeped in cycling history causing a stir on the shop floor. Pop in to take a closer look!

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Our staff love riding gravel tracks and the adventure of new routes across Salisbury Plain, Bowerchalke and pretty much anywhere you want to go. Get off the roads and start enjoying the gravel tracks of the world.

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Cervelo P3 Looking Fast Standing Still

Published on 01.02.2018

Cervelo has been renowned for making the worlds fastest bikes. They put in more time in the wind tunnel than most creating the ultimate speed machines this P3 looks like it is going Mach 10 standing still.Read More

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