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Deal of the Day

Specialized Stumpjumper 2014 Comp Carbon 29 MTB Mountain Bike Hot Deal

Specialized Stumpjumper 2014 Comp Carbon 29 MTB Mountain Bike

£2,000.00 £1,600.00 (20% Off!)

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Custom Build Experts


At Primera we have the best cycling brands the world has to offer including Pinarello, Pinarello Dogma, Parlee, Cervelo, Specialized, Cannondale, Kuota, Focus, Look, Storck Felt, Argon 18 and many more...

We also offer a Full Professional Bike Fitting service which is free if you purchase a bike. If you want to go that step further we also offer the full Retul fitting service, Retul is classed as the most technical fitting system in the world!

When you are planning your new bike we fully appreciate it can not be rushed and deserves plenty of time for discussing all options, after all it's a big investment and you deserve the best service available.

At Primera we are all bike enthusiasts and enjoy nothing better than talking build options with customers and showing them the product, and discussing the best options available.

It's your money, your bike, your dream and we are here to advise and listen to your needs and get you what you deserve.





If we can be of any help, call Ross on 01202 775588 or email 


When it comes to wheels, we carry all the best models from Enve, Zipp, Mavic, Fulcrum, Campagnolo, Shimano and the awesome Lightweight.




 The running gear of a bike is also a very personal choice so we carry the whole range of groupsets from Shimano, Campagnolo and SRAM.



The Shimano Dura-Ace Di2


Also very popular is the electronic gear systems from Shimano and Campagnolo. We fit these groupsets everyday and understand how they work, so you can be very confident that your build is in the right hands.


When it comes to the bike fitting we offer you the opportunity of a full bike fit with one of our trained and experienced fitters, these guys are not new to the sport and have many years of riding under their belts.

If you wanted to take full advantage of our Retul fitting you can book an appointment and we will talk over with you your riding style and goals before the fitting gets underway. This can not be rushed so you will need to put some time aside for this consultation. It is well worth it though as we get constant fantastic rider feedback. 



Truth of the matter is we love bikes and love seeing people enjoy them.
We are not just here to take your money, we have a true passion in what we do and great satisfation on advising you on the best product for you as an individual.

Also remember, if you have a bike which has not come from us we are still happy to help with bike fitting or any upgrades you may like.

Custom Builds from Primera Sports