Primera specialise in full custom builds, bikes built to customer's requirements and sized to fit perfectly!
We have the best brands on the market including Cervelo, Argon18, Pinarello, Specialized, Cannondale, Wilier, Eddy Merckx, blue, basso and many more.
Primera also offer a Full Professional Bike Fitting service which is FREE if you purchase a bike
We will update this page with images and specifications of the latest custom builds that Primera have built.
PINARELLO DOGMA CUSTOM BUILD WITH SUPER RECORD 11 & MAVIC CARBON WHEELS
SpecificationPinarello Dogma Frameset
Mavic Cosmic Carbone SLR Wheelset
Campagnolo Super Record 11 Groupset
Talon Bar & Stem
Michelin Pro 3 Red Band Tyres
Look Keo Carbon Pedals
Sella Italia Flite Kit Carbonio Saddle