Looking To Buy Your Dream Custom Bike?
We have the best cycling brands the world has to offer including Pinarello Dogma, Parlee, Cervelo, Specialized, Cannondale, Kuota, Focus, Look, Felt and many more...
We also offer a Full Professional Bike Fitting service which is FREE if you purchase a bike. If you want to go that step further we also offer the full Retul fitting service.
When you are planning your new bike we fully appreciate it can not be rushed and deserves plenty of time for discussing all options.
At Primera we are all bike enthusiasts and enjoy nothing better than talking build options with customers and showing them the product, and then seeing the finished project looking and riding like a dream.
It's your money, your bike, your dream and we are here to advise and listen to your needs and get you what you deserve.
Custom Cervelo S5 with its new owner
If we can be of any help, call Lewis or Taylor on 01202 775588 or email email@example.com
When it comes to wheels, we carry all the best models from Enve, Zipp, Mavic, Fulcrum, Campagnolo, Shimano and the awesome Lightweight Carbon range!
The running gear of a bike is also a very personal choice so we carry the whole range of groupsets from Shimano, Campagnolo and Sram.
The 2013 Shimano Dura-Ace Di2
Also very popular this year is the electronic gear systems from Shimano and Campagnolo. We fit these groupsets everyday and understand how they work so you can be very confident that your build is in the right hands.
This year we have fitted some of the stunning Campagnolo 80th anniversary groupsets to Parlee and Dogma bikes, and they looked very special indeed.
When it comes to the bike fitting we offer you the opportunity of a full bike fit with one of our trained and experienced fitters, these guys are not new to the sport and have many years of riding under their belts.
If you wanted to take full advantage of our Retul fitting you can book an appointment and we will talk over with you your riding style and goals before the fitting gets underway. This can not be rushed so you will need to leave put some time aside for this consultation. Well worth it though as we get constant fantastic rider feedback.
Truth of the matter is we love bikes and love seeing people enjoy them.
We are not just here to take your money, we have a true passion in what we do and take great satisfation on advising you on the best product for you as an individual.
Also remember, if you have a bike which has not come from us we are still happy to help with bike fitting or any upgrades you may like.