Primera specialise in full custom builds, bikes built to customer's requirements and sized to fit perfectly!

We have the best brands on the market including Cervelo, Argon18, Pinarello, Specialized, Cannondale, Wilier, Eddy Merckx, blue, basso and many more.

Primera also offer a Full Professional Bike Fitting service which is FREE if you purchase a bike

Here are some of our recent custom builds:

Eddy Merckx EMX-7 525 Eddy Merckx Anniversary Bike

Specialized S-Works Stumpjumper HT Custom Build

Argon 18 E112 Custom Build with Fast Forward Carbon Wheelset

New Cannondale Slice & Look Custom Build

Look 586!!! Another Stunner!

Lynskey Sportive & Cooper Titanium Bikes

Time Custom Build

Want to see more? Then just click on the images to view the complete photo galleries on our Facebook page or view this page which has some of other recent custom bike builds.

BRAND NEW - Dedicated Custom Build Build & Bike Fitting Area at Charminster Store

Thinking about building your dream bike? Give one of the team a call on 01202775588 or email info@primera-sports.com, they will be able to discuss size requirements and fully customise a bike to your requirement.