About Primera
Primera is the leading specialist UK bicycle shop on the south coast and can cater for all disciplines of cycling. The shop is full of bikes, equipment and clothing from leading brands such as:
- Specialized
- Cannondale
- Trek
- Cervelo
- Dolan
- Pinarello
- Quintana Roo
- Ridley
- Felt
- Look
- Colnago
- Giant
- GT
- Charge
- Merlin
- Litespeed
- Orbea
- De Rosa
- Isaac
- Pashley
- Kuota
- Rocky Mountain
- Argon 18
- Timex
- Lapierre
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- Assos Clothing
- Nike
- Endura
- Exte Ondo
- 2XU
- Orca
- Altura
- Gore
- Oakley
- Rudy Project
- Troy Lee Designs
- Sidi
- De Marchi
- Biemme
- Giordana
- Giro
- Bell
- Briko
- De-Feet
- Louis Garneau
- Sugoi
- Speedo
- Selle Italia
- Polar
- Marin
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- Rock Shox
- Marzocchi
- Fox Racing Shocks
- SRAM
- Shimano
- Campagnolo
- Hope
- Bontrager
- Easton
- Fulcrum
- Zipp
- Corima
- Chris King
- Race Face
- Avid
- Cat Eye
- Lupine
- Light and Motion
- Continental
- Michelin
- Vittoria
- Hutchinson
- Fi`zi:k
- Mavic
- Wilier
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There are many other bike manufacturers available, plus Primera is always searching for new innovative products to stock. In 2006 Primera became a dealer for Cannondale, 2xU and Cervelo. In 2008 primera became dealers for Marin, Lapierre, Wilier. We are always on the lookout for exciting products for Road, Triathlon, Mountain bicycles and bike frames.
We are also the exclusive dealer of Assos clothing in UK.
You can be sure to get expert advice on all aspects of cycling from our dedicated and experienced staff. Many staff members compete in competitions and events, however, the winning is left to our team members. Currently Primera supports riders in the following disciplines: Road Racing, Time Trial, Triathlon and Cross Country Mountain Biking. Primera riders have won over one hundred events in the past year.