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Deal of the Day

DMR Vault Pedal 9/16 Brendog Signiture Pedals Hot Deal

DMR Vault Pedal 9/16 Brendog Signiture Pedals

£109.99 £87.99 (20% Off!)

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About Primera

Primera Sports is the leading specialist UK bicycle shop on the South Coast and can cater for all disciplines of cycling. The shop is full of bikes, equipment and clothing from leading brands such as:

  • Specialized
  • Cervelo
  • Felt
  • Assos
  • Endura
  • Oakley
  • Look
  • GoPro
  • Thule
  • Mavic
  • 661
  • USE Exposure
  • Thomson
  • Stans
  • High 5
  • TorQ
  • PowerBar
  • Aqua Sphere
  • Nuun
  • Camelbak
  • Deuter
  • Dahon
  • Lezyne
  • Buff
  • Garmin
  • POC
  • SDG
  • Vavert
  • Cannondale
  • Focus
  • Kuota
  • Castelli
  • Orca
  • Rudy Project
  • Troy Lee Designs
  • Park Tool
  • De Marchi
  • Giordana
  • Giro
  • Bell
  • Sugoi
  • Selle Italia
  • SiS
  • Zipvit
  • Lizard Skins
  • Profile Design
  • De Rosa
  • Pashley
  • Colnago
  • Tortec
  • Hamax
  • Finish Line
  • Grangers
  • Biemme
  • Elite
  • Accelerade
  • Lapierre
  • Pinarello
  • Argon 18
  • Gore
  • Altura
  • Tacx
  • 2XU
  • Topeak
  • RockShox
  • Marzocchi
  • Fox Racing Shocks
  • SRAM
  • Shimano
  • Campagnolo
  • Hope
  • Easton
  • Fulcrum
  • Zipp
  • Corima
  • Ridley
  • Chris King
  • Race Face
  • Avid
  • Cat Eye
  • Continental
  • Michelin
  • Hutchinson
  • Fi`zi:k

There are many other bike manufacturers available, plus Primera is always searching for new innovative products to stock. In 2006 Primera became a dealer for Cannondale, 2xU and Cervelo, and in 2008 Primera became dealers for Lapierre. We are always on the lookout for exciting products for Road, Triathlon, Mountain bicycles and bike frames.

We are also the exclusive dealer of Assos clothing in UK.

You can be sure to get expert advice on all aspects of cycling from our dedicated and experienced staff. Many staff members compete in competitions and events, however, the winning is left to our team members. Currently Primera supports riders in the following disciplines: Road Racing, Time Trial, Triathlon and Cross Country Mountain Biking. Primera riders have won over one hundred events in the past year.

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Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: bournemouth@primera-sports.com


MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: poole@primera-sports.com

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