Blue Bikes - FREE Pro-Bike-Fit with all new bikes and frames

Primera Sports are an online shop focusing on all things mountain biking. We stock a great range of specialized bikes, specialized saddles and specialized shoes at great low prices. We are at present Europe’s largest stock list for Assos clothing and bike wear. Assos products are market leading cycling wear, we offer everything from assos cycle shorts to assos chamois cream.

Our bike range is extensive. All of our staff members are highly knowledge and can offer great advice as to which bike is the right one for you. We aim to get in all the models so you get to choose from latest versions from the major brands. We stock cannondale bikes, specialized bikes, cervelo bikes, lapierre bikes and Argon 18 bikes.

We support riders such as Will Newbury and Kat Grimmett and also local events such as the Macmillan bike ride. Through our website we often run competitions and offer 0% finance offers for up to 36 months to help you buy the products you want.

To find out more please visit out about us or news section.